Dress joy onto every doll.
A tiny wardrobe, a big imagination.
Cotton dolls are character-based plush figures rooted in fan culture, now widely embraced as part of contemporary pop culture. Among these, doll fashion is an indispensable part.
At AmberBella, we translate this into soft, character-driven designs—where garments become an extension of imagination and storytelling.
Role: Founder, Photography, Marketing, and Costume Design(Partial): Bella Zhang
Founder, Illustration, Graphic Design, and Costume Design(Partial): Aki An
Created in 2021
AmberBella is a character-centric design concept that explores childlike playfulness and emotional storytelling through fashion. Drawing inspiration from themes such as blue summers, childlike charm, and nostalgic imagery, this collection combines bold colors with soft textures to create a lighthearted and expressive atmosphere.
We have created three themed outfits centered around small animals and childlike whimsy. In the design and production process, we selected lace, fleece, polka-dot, and plaid fabrics to add a playful touch.
Design & Product Details
Product Showcase
*Dolls for display purposes only, not included with the product.
Branding
AmberBella aims to create a color-driven visual theme for each issue. The theme for the first collection is blue, incorporating the accent colors yellow and pink into the design.
The visual identity interprets and embodies the brand’s philosophy through soft colors, whimsical designs, and animal-inspired mascots—which serve as symbolic brand ambassadors. This infuses the brand with a unique personality and creates a distinctive visual experience.
